{ "name": "Runwayze Startup Finance Software Price Index", "title": "Startup Finance Software Price Index", "url": "https://runwayze.com/datasets/startup-finance-software-price-index/", "csv": "https://runwayze.com/datasets/startup-finance-software-price-index.csv", "markdown": "https://runwayze.com/datasets/startup-finance-software-price-index/index.md", "computed_at": "2026-10-19", "license": "https://runwayze.com/terms", "headline": "The median published figure in the Startup Finance Software Price Index is 42 USD across 8 sources' own pages (range 19 to 65 USD), read 12 October 2026.", "quotes": [ "The median published figure in the Startup Finance Software Price Index is 42 USD across 8 sources' own pages (range 19 to 65 USD), read 12 October 2026.", "8 of the 35 named sources read in full publish a figure; 27 publish none, read 12 October 2026.", "The median is unchanged since 26 September 2026 (was 42 USD across 8)." ], "citation": "\"Runwayze Startup Finance Software Price Index\", updated 2026-10-19, https://runwayze.com/datasets/startup-finance-software-price-index/.", "changed_since": { "since": "2026-09-26", "previous_median": 42, "delta": 0, "direction": "unchanged", "sentence": "The median is unchanged since 26 September 2026 (was 42 USD across 8)." }, "national": { "unit": "USD", "n": 8, "median": 42, "min": 19, "max": 65, "p25": 26.225, "p75": 49.75, "mean": 40.2375, "units": { "USD": 8 }, "published_sources": 8, "named_sources": 37, "read_sources": 35, "not_published": 27, "published_share": 0.229 }, "by_axis": {}, "rows": [ { "source": "QuickBooks Online pricing", "url": "https://quickbooks.intuit.com/pricing/", "figure": "$19", "value": 19, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "$19/mo", "source_class": "primary-provider-own-site", "text_sha256": "a558b86e836f712dd45a39464c7ef1a7b985296a99d084b2823425082f9afc23" }, { "source": "Gusto pricing", "url": "https://gusto.com/product/pricing", "figure": "$49", "value": 49, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-10-11", "quote": "$49/mo", "source_class": "primary-provider-own-site", "text_sha256": "8e09a23312a6735b186a0dd5105d15dc7a87df73ebc5429502e6eed6885985fb" }, { "source": "Justworks pricing", "url": "https://www.justworks.com/pricing", "figure": "$50", "value": 50, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-10-11", "quote": "+ $50/month base fee", "source_class": "primary-provider-own-site", "text_sha256": "a915c062d2e35ecdbbd05144e9d31fd4d7dacde2bff40c1cfb7698aa611cea91" }, { "source": "Xero pricing (US)", "url": "https://www.xero.com/us/pricing-plans/", "figure": "$25 ", "value": 25, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "Then $25 per month", "source_class": "primary-provider-own-site", "text_sha256": "afae67a94976a96d411e751703cca7098c466f3ce97507255a501321090855d2" }, { "source": "Square Payroll pricing", "url": "https://squareup.com/us/en/payroll/pricing", "figure": "$35", "value": 35, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "$35/mo", "source_class": "primary-provider-own-site", "text_sha256": "ee70a98d4e71b83a0535932daf07f94fea691655af1693be2ccd2f6f48391fec" }, { "source": "OnPay pricing", "url": "https://onpay.com/pricing", "figure": "$49", "value": 49, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "Get everything we do starting at $49/month + $6/worker.", "source_class": "primary-provider-own-site", "text_sha256": "89fd385779839a4c3d2e6a90aeed2cb6db26c5eaac31877c7df1d6b7f765a243" }, { "source": "Digits pricing", "url": "https://digits.com/pricing", "figure": "$ 65 ", "value": 65, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "$ 65 /mo", "source_class": "primary-provider-own-site", "text_sha256": "54bdabd9efe4584ca144be2277d07145dcabad312a3d93e67975c35acd53c65c" }, { "source": "Mercury pricing", "url": "https://mercury.com/pricing", "figure": "$29.90 ", "value": 29.9, "unit": "USD", "vat": null, "axis": {}, "retrieved_at": "2026-10-12", "quote": "$29.90 per month", "source_class": "primary-provider-own-site", "text_sha256": "133d5706a42db06f5c63f8ea607bd24bdb16f2cc8fd573728ad34bdabe4288f9" } ], "not_published": [ { "source": "FreshBooks pricing", "url": "https://www.freshbooks.com/pricing", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Wave pricing", "url": "https://www.waveapps.com/pricing", "retrieved_at": "2026-09-12", "reason": "every candidate on the page was refused" }, { "source": "Zoho Books pricing", "url": "https://www.zoho.com/us/books/pricing/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Puzzle pricing", "url": "https://puzzle.io/pricing", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Sage Intacct pricing", "url": "https://www.sage.com/en-us/sage-business-cloud/intacct/pricing/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Deel pricing", "url": "https://www.deel.com/pricing", "retrieved_at": "2026-10-10", "reason": "read in full and no accepted figure on the page" }, { "source": "Remote pricing", "url": "https://remote.com/pricing", "retrieved_at": "2026-10-10", "reason": "every candidate on the page was refused" }, { "source": "Rippling pricing", "url": "https://www.rippling.com/pricing", "retrieved_at": "2026-10-11", "reason": "read in full and no accepted figure on the page" }, { "source": "RUN Powered by ADP", "url": "https://www.adp.com/what-we-offer/products/run-powered-by-adp.aspx", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Carta pricing", "url": "https://carta.com/pricing/", "retrieved_at": "2026-10-11", "reason": "read in full and no accepted figure on the page" }, { "source": "Pulley pricing", "url": "https://pulley.com/pricing", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Eqvista pricing", "url": "https://eqvista.com/pricing/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Cake Equity pricing", "url": "https://www.cakeequity.com/pricing", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Astrella pricing", "url": "https://www.astrella.com/pricing", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Fidelity Private Shares pricing", "url": "https://www.fidelityprivateshares.com/pricing", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "AngelList pricing", "url": "https://www.angellist.com/pricing", "retrieved_at": "2026-10-12", "reason": "read in full and no accepted figure on the page" }, { "source": "Ramp pricing", "url": "https://ramp.com/pricing", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Brex pricing", "url": "https://brex.com/pricing", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Bill.com pricing", "url": "https://www.bill.com/pricing", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Expensify pricing", "url": "https://www.expensify.com/pricing", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Rho, best payroll software for startups", "url": "https://www.rho.co/blog/best-payroll-software-for-startups", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Gusto, affordable payroll solutions for startups", "url": "https://gusto.com/resources/guides/affordable-payroll-solutions-for-startups", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "SaaSRat, best payroll software: true cost at 10, 25, 50 employees", "url": "https://saasrat.com/blog/best-payroll-software/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "ValueAddVC, best cap table management tools 2026", "url": "https://valueaddvc.com/blog/best-cap-table-management-tools-in-2026-carta-pulley-angellist-capdesk-ranked", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Eqvista, cap table management software for startups", "url": "https://eqvista.com/cap-table-management-software-startups/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Cake Equity, best cap table software", "url": "https://www.cakeequity.com/guides/best-cap-table-software", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" }, { "source": "Waveup, best cap table management software", "url": "https://waveup.com/blog/best-cap-table-management-software/", "retrieved_at": "2026-10-12", "reason": "every candidate on the page was refused" } ], "sources": [ { "url": "https://quickbooks.intuit.com/pricing/", "label": "QuickBooks Online pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.xero.com/us/pricing-plans/", "label": "Xero pricing (US)", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.freshbooks.com/pricing", "label": "FreshBooks pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.waveapps.com/pricing", "label": "Wave pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.zoho.com/us/books/pricing/", "label": "Zoho Books pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://puzzle.io/pricing", "label": "Puzzle pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://digits.com/pricing", "label": "Digits pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.sage.com/en-us/sage-business-cloud/intacct/pricing/", "label": "Sage Intacct pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://gusto.com/product/pricing", "label": "Gusto pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.justworks.com/pricing", "label": "Justworks pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://onpay.com/pricing", "label": "OnPay pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://squareup.com/us/en/payroll/pricing", "label": "Square Payroll pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.deel.com/pricing", "label": "Deel pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://remote.com/pricing", "label": "Remote pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.rippling.com/pricing", "label": "Rippling pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.adp.com/what-we-offer/products/run-powered-by-adp.aspx", "label": "RUN Powered by ADP", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://carta.com/pricing/", "label": "Carta pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://pulley.com/pricing", "label": "Pulley pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://eqvista.com/pricing/", "label": "Eqvista pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.cakeequity.com/pricing", "label": "Cake Equity pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.astrella.com/pricing", "label": "Astrella pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.fidelityprivateshares.com/pricing", "label": "Fidelity Private Shares pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.angellist.com/pricing", "label": "AngelList pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://ramp.com/pricing", "label": "Ramp pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://brex.com/pricing", "label": "Brex pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://mercury.com/pricing", "label": "Mercury pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.bill.com/pricing", "label": "Bill.com pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.expensify.com/pricing", "label": "Expensify pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.paychex.com/payroll/pricing", "label": "Paychex payroll pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.patriotsoftware.com/payroll/pricing/", "label": "Patriot Software payroll pricing", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.rho.co/blog/best-payroll-software-for-startups", "label": "Rho, best payroll software for startups", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://gusto.com/resources/guides/affordable-payroll-solutions-for-startups", "label": "Gusto, affordable payroll solutions for startups", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://saasrat.com/blog/best-payroll-software/", "label": "SaaSRat, best payroll software: true cost at 10, 25, 50 employees", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://valueaddvc.com/blog/best-cap-table-management-tools-in-2026-carta-pulley-angellist-capdesk-ranked", "label": "ValueAddVC, best cap table management tools 2026", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://eqvista.com/cap-table-management-software-startups/", "label": "Eqvista, cap table management software for startups", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://www.cakeequity.com/guides/best-cap-table-software", "label": "Cake Equity, best cap table software", "license": "the publisher's own terms; quoted for reporting and comment" }, { "url": "https://waveup.com/blog/best-cap-table-management-software/", "label": "Waveup, best cap table management software", "license": "the publisher's own terms; quoted for reporting and comment" } ], "methodology": "Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 8 of the 35 named sources that could be read published a usable figure; 27 published none and are recorded as not published, never filled in; 2 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in USD (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 248 candidate sentence(s) were refused by a reviewer with the reason recorded. The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): one row per vendor per plan with the base fee, the per-unit fee and the unit it is charged on (per employee, per worker, per stakeholder, per active member), then the TOTAL AT A FIXED BASKET - 10, 25 and 50 employees for payroll, 25 and 100 stakeholders for a cap table - which is the number vendors do not publish because it makes them comparable. Beside it the share of the category that publishes a price at all versus quote-only, the free-tier ceiling per vendor, and repriced-since.", "embed": "

42 USD

median published figure, Startup Finance Software Price Index, across 8 sources, read 12 October 2026

Source: Runwayze Startup Finance Software Price Index
" }